I love Opening Ceremony not only for their obvious amazing taste and the refined curatorial spirit of their stores, but also for the philosophies behind the brand.
This video interview with founders Humberto Leon and Carol Lim, conducted by Spike Jonze, is a fantastic in depth look at OC's early beginnings up to the opening of their latest space in the New York Ace Hotel (amazing by the way).
I was really inspired by Leon and Lim's ambitious, risky and in some ways naive initial intentions for their store, which has since evolved considerably and certainly paid off.
Check out the two-part interview at VBS here:
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